Propela connects your POS, recipes, suppliers, and compliance into one AI layer — turning invisible margin leaks into recoverable profit, in real time.
73% of F&B operators have no real-time recipe costing. By the time the spreadsheet is updated, the onion price has already eaten your margin.
₹18–30L lost annuallyper 300-seat restaurant, invisible food cost variance
Fewer than 30% of chains run any formal menu engineering process. The dish that feels popular might be your worst-performing item by contribution margin.
15–22% margin improvementunlocked in 60 days with data-driven menu engineering
Without live MCX/APMC benchmarks and peer pricing data, every negotiation is one-sided. You don't know what you don't know — and it costs you every month.
₹2–5L/month overpaidby an average 5-outlet chain on procurement alone
FSSAI fines up to ₹10L per violation. One media-covered incident costs 10× more in brand damage. A paper binder doesn't prevent — it just documents what already went wrong.
₹10L per violationFSSAI fine ceiling — before the reputational damage multiplier
Each module feeds data to the others. RecipeIQ costs change when MCX moves. MenuOS re-ranks when POS shifts. SupplierIQ alerts when commodity benchmarks diverge from your invoice. They are not tools — they are a system.
Your entire recipe library, priced in real time against live commodity feeds. The moment MCX moves or APMC updates, every dish cost recalculates automatically — and you receive a margin alert before the invoice arrives.
For the first time, you negotiate with data. SupplierIQ overlays your supplier invoices with live MCX/APMC benchmarks and anonymised peer pricing, then generates an AI negotiation brief — complete with counter-offer scripts — before your next call.
Compliance that runs itself. SafeShield digitises your entire HACCP workflow, integrates with IoT temperature sensors, and keeps your team audit-ready every single day — automatically. The first time you're ever ahead of a regulator, not behind one.
One-click integration with Petpooja, Posist, GOFRUGAL, or SilverTouch. No data migration. No CSV uploads.
Upload your existing recipe cards or let Propela auto-import from your POS item library. AI normalises everything.
Enter your current supplier list and last invoice prices. Propela immediately benchmarks them against live market data.
Your first margin alert, negotiation brief, and menu recommendation arrive within 24 hours of going live.
Native integrations
Propela costs ₹2.04L per year for a Studio account. The average 5-location chain recovers ₹19–22L in the same period. The subscription pays for itself in under 5 weeks.
Drag the sliders to model your own savings.
5-outlet Studio · annual P&L impact
| Propela subscription | −₹2.04L |
| Food cost saving via RecipeIQ 1% improvement · ₹1.5Cr × 5 outlets | +₹7.5L |
| Procurement saving via SupplierIQ 10% on ₹1Cr procurement spend | +₹10L |
| Compliance fine avoidance 1 FSSAI event prevented | +₹2.5L |
| Menu margin lift via MenuOS conservative +1% contribution | +₹1.9L |
Conservative estimates. Actual recovery varies by operation. Customer keeps 86% of recovered margin after subscription.
No per-user pricing. No feature gating that makes the product useless. Every tier includes onboarding, integrations, and live commodity data.
Solo
per month · 1 location
Studio
per month · up to 5 locations
Chain
per month · up to 15 locations
Enterprise
15+ locations · QSR / hotel F&B
Founder & CEO, Propela
Utkarsh Varman founded Propela after seeing firsthand how the information asymmetry between suppliers, operators, and the market was silently bleeding restaurants dry. With a background spanning F&B operations and enterprise software, he built Propela to be the platform he wished had existed: one that speaks the language of a kitchen team, but thinks in the language of a CFO.
Propela's design philosophy — deep workflow integration over surface-level dashboards — comes directly from Utkarsh's conviction that software that lives in daily operations compounds in value in ways that standalone analytics tools never can.
Join the early access cohort. Free 90-day pilot for design partners. Weekly commodity intelligence from day one.